You’ve grown into a new level of clarity —
now it’s time your brand reflects that.
This chapter is where we shape the core of your visual identity with intention and precision. From color and typography to logo and tone, we’ll create a cohesive foundation that gives your brand the credibility and presence it deserves.
You’ve grown into a new level of clarity —
now it’s time your brand reflects that.
This chapter is where we shape the core of your visual identity with intention and precision. From color and typography to logo and tone, we’ll create a cohesive foundation that gives your brand the credibility and presence
it deserves.
Brand goals + positioning
Purpose, values, and guiding principles
Ideal client clarity
Brand tone & energy keywords
Brand personality and descriptors
Signature look + visual identity
Custom vision board
Curated stock imagery suggestions
Color palette design
Font pairings (type suite)
Primary logo
Secondary logo or submark
This chapter is where clarity sharpens and presence expands. This chapter is for the entrepreneur who’s built something solid and is ready to sharpen how they show up. We’ll deepen your brand’s expression through messaging clarity, refined design, and content direction that supports your next move. It’s not about adding more — it’s about making every part of your brand more intentional.
This chapter is where clarity sharpens and presence expands. This chapter is for the entrepreneur who’s built something solid and is ready to sharpen how they show up. We’ll deepen your brand’s expression through messaging clarity, refined design, and content direction that supports your next move. It’s not about adding more — it’s about making every part of your brand more intentional.
Voice and tone guide
Refined brand personality descriptors
Ideal audience refinement
Signature phrase or tagline
Secondary logo or custom wordmark
Supporting brand icons or brand mark
Expanded or updated color palette
Type refinements if needed
Updated creative direction
for content + visuals
Photoshoot or content
styling direction
2–3 branded content templates
(IG, newsletter, launch asset, etc.)
Storytelling categories
or content themes
Elevated brand guide (visual + tone + expression)
This is your turning point — the brand that matches your leadership. This chapter brings it all together: strategy, language, identity, design, and activation. We’ll build a cohesive system that supports how you speak, sell, show up, and lead. From visual assets to homepage messaging and branded content, this is the level where your brand doesn’t just look aligned — it moves with you.
Full brand direction session
Finalized tone, voice, and
messaging anchors
Core brand narrative overview
Audience-facing messaging clarity
Full logo suite (primary,
secondary, submark, icons)
Color palette + expanded
brand system
Social highlight cover or
branded icon suite
Custom branded templates
(3–5 assets for launch, Instagram,
email, etc.)
Homepage / About page copy
Brand statement / short bio copy
Launch messaging touchpoints
Complete brand guide (visuals +
messaging + application)
30-minute implementation call